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Archive for the ‘Web’ Category


How to Drive Employee Engagement

  by Jessica Eng As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line. According to Gallup’s 2017 “State of the American Workplace” report,…

Beach towels on sale this week!

Beach Towels –  Just in time for your August company picnic! This week (6/26/17-6/30/17) only 10% off all custom beach towels. Mention the blog special when ordering and save.

Our Top 3 Most-Requested Marketing Guides

by Jessica Eng on June 9th, 2017 Looking for proven ways to jump-start your marketing? Do you just want to confirm that you’re on the right track? Stop by our Marketing Resource Library, and check out a wealth of information that’s downloadable. And free. Visit www.allegraphilly.com, a popular resource for small and mid-sized business owners…

Marketing Tip Monday – Direct Mail: Be Selective.

  MTM – Direct Mail: Be selective. If supplementing the names on your house list with records from a response list or a compiled list, leverage the power of highly-targeted data to reach very select audiences. There are no fewer than 25,000 business-to-business and 38,000 business-to-consumer mailing lists – many of which enable you to…