ALLEGRA - Marketing • Print • Mail
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Philadelphia, PA 19154

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MARKETING TIP MONDAY – Test for success


By Allegra Philly

MARKETING TIP MONDAY – Test for success

MTM – Test for success. Before making the investment to deploy a major campaign, do smaller sample offers to test your offers (dollars off vs. percentage off), creative treatments (bold graphics vs. simple images) or mail format (postcard vs. letter package).


One Quick Way to Look Better on Google+ Local


By Allegra Philly

One Quick Way to Look Better on Google+ Local

Last month Google began rolling out a carousel-style slider of images as part of its local search results. Tablet and smartphone users are probably already familiar with seeing these business photos that are scrollable from side to side; the feature is just now appearing on desktop searches.   “The carousel places greater importance on the…


Parents Want Print for Back to School


By Allegra Philly

Parents Want Print for Back to School

When it comes to back-to-school shopping, parents named print advertising and direct mail as the two most preferred channels for receiving promotions and deals. The results were part of a study by analytics company Placed that surveyed more than 12,000 smartphone users on their usage and preferences. Some of the key findings include: -- Print…


Direct Mail is Still Delicious


By Allegra Philly

Direct Mail is Still Delicious

We aren’t the first ones to say this, but let’s finally put to bed the rumor that direct mail is unwanted and unwelcome. Far from it, in fact, as recent stats show. Direct mail continues to resonate with both business and consumer prospects, consistently generating solid response and respectable ROI. According to a leading marketing…


86 Ways to Leverage Your Trade Show & Event Marketing


By Allegra Philly

86 Ways to Leverage Your Trade Show & Event Marketing

In this short video, Allegra Network’s VP of Marketing Jessica Eng talks about three important phases to your event and trade show marketing: 1) pre-event planning and promotion; 2) onsite promotion and engagement; and 3) solid lead follow-up. Based on event marketing best practices, these ideas will help you leverage your critical trade show investment…