MTM – Event Marketing: Tell and Show. Reinforce key messages, spotlight free samples and promote special demonstrations or educational sessions with freestanding posters, roll-up banners and other displays. A sample or demo of a product/service influenced 83% to buy during the event, according to Event Marketing Institute.
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MTM – Event Marketing: Go head and hold back your best. Give your premium sales literature only to those people who specifically ask for it. Or better yet, send or deliver it to qualified prospects after the event to give you a purpose for following up with more information.
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MTM – Event Marketing: Don’t let them leave empty-handed. Create a flyer, tri-fold or other concise sales handout. Distribute them to every visitor as an important take-away for further review if they don’t have an immediate need or the time to talk with you.