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MTM - Avoid Duplication. Mailings addressed to Mr. Thomas Jones, Tom Jones and Miss Tom Jones that go to the same target are not only a waste of marketing dollars but also a potential turn-off. It’s another great reason to maintain your house mailing list with an eye toward purging duplicate names.
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MTM - Stay current. To eliminate outdated addresses, invest in the National Change of Address (NCOA) and CASS or SERP certification processes, or ask your marketing services provider to do it for you. You’ll ensure higher deliverability in doing so.
Pens – Picked up, chewed on, or used as drum stick…whatever you do with your pen, it is still a constant – but subtle – advertisement for your business. Did you know that 60% of all promotional products hang around for 6.6 months? Why doesn’t it have your name on it? This week’s (9/29/14 –…