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Promotional Products Promote Action.

By Allegra Philly

How to Measure the Value of Strategic Promotional Products by Jessica Eng on October 27th, 2016 in Promotional Products Today’s marketers give a thumbs up to strategic promotional products: 65% call them always or mostly effective as an advertising medium, according to Promotional Products Association International. “The old term, ‘ad specialties’ described something that you…

Marketing Tip Monday – Web Marketing Series

By Allegra Philly

MTM - Web Marketing: Geography matters with PPC. (pay-per-click). Consider both your target areas as well as anyone outside your primary target area that might search you out.

Lead Generation that Works

By Allegra Philly

5 Offers That Generate Leads by Tiffany Moss on January 26th, 2017 in Multi-channel Marketing In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according…

Tote Bag Sale!

By Allegra Philly

Tote Bags  Get your company name or logo out there and help save the environment at the same time. This week only (1/30/17-2/3/167) tote bags are on sale for 10% off. Mention this blog post and save. Bonus Coupon: Coupon Code BS10TB

Drive mid-level goals with Video Marketing

By Allegra Philly

A Practical Approach Video Marketing by Jessica Eng on January 19th, 2017 in Videos Although a lot of tactics marketers rely on, including video marketing, are thought to only increase brand awareness, you can use video assets throughout the sales funnel to drive mid-level organizational goals, like lead generation and sales enablement. Focus on a…