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Avoiding Spam Triggers when Email Marketing.


By Allegra Philly

Email Marketing 101: Spam Triggers and How to Avoid Them by Jessica Eng on June 1st, 2017 Email marketing is an important component to a multi-channel marketing approach. However, the spam filter is a significant roadblock that can derail even the best email campaign, plaguing well-intended messages with low open and click-through rates. According to…


Blog Special!


By Allegra Philly

Drawstring Backpacks – Save $10 on your order of drawstring backpacks, this week only (6/5/17-6/9/17). Perfect for Summer Camps, Vacation Bible School, Day Care Programs and more. Mention the blog special when ordering and save.


Making it Personal


By Allegra Philly

Using Buyer Personas to Deliver Added Value by Jessica Eng on May 18th, 2017 As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests? To further this point about one…


Marketing Tip Monday – Get Creative with QR Codes.


By Allegra Philly

  MTM – Direct Mail: Get creative with QR codes. A two-dimensional barcode that’s scannable by many smartphones, a QR or quick response code offers marketers more flexibility in messaging. Use QR codes to direct viewers to “premium” content, like a video, special discount offer or educational information. Eighty-three percent of North American consumers are…


Blog special this week!


By Allegra Philly

Plastic Tumblers - This week only (05/29/17-06/2/17) Save 10% on all plastic tumblers. Mention the blog special when ordering and save.