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4 Ways to Use Keywords to Build Your Brand


By Allegra Philly

by Jessica Eng on September 28th, 2017 If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords,…


3 Ways to Build the Perfect List for Your Next Direct Mail Campaign


By Allegra Philly

by Jessica Eng on September 21st, 2017 In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response…


Marketing Tip Monday – Always include an offer.


By Allegra Philly

MTM – Direct Mail: Always include an offer. Compelling offers such as buy one, get one free or a percentage off are strong business-to-consumer offers. For business-to-business customers, informational offers like a free white paper or webinar can generate sales leads, see the chart for other effect offers.


10% Off Pens this week only!


By Allegra Philly

Pens – Picked up, chewed on, or used as drum stick…whatever you do with your pen, it is still a constant – but subtle – advertisement for your business. Did you know that, 60% of all promotional products hang around for 6.6 months? Why doesn’t it have your name on it? This week’s (9/25/17 –…


Fall in Love with Promotional Products


By Allegra Philly

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)…