by Jessica Eng on June 15th, 2017 According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of digital and print marketing. That sounds like a hefty workload that pays off: The Content…
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MTM - Direct Mail: Avoid duplication. Mailings addressed to Mr. Thomas Jones, Tom Jones and Miss Tom Jones that go to the same target are not only a waste of marketing dollars but also a potential turn-off. It’s another great reason to maintain your house mailing list with an eye toward purging duplicate names.
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MTM – Direct Mail: Stay current. To eliminate outdated addresses, invest in the National Change of Address (NCOA) and CASS or SERP certification processes, or ask your marketing services provider to do it for you. You’ll ensure higher deliverability in doing so.