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Marketing Tip Monday – Don’t be confused.

By Allegra Philly

MTM – Direct Mail: Don’t confuse direct mail with general advertising. For success, apply the principles of direct response communications: target the most likely audience for your message and include an offer, a call to action and a response vehicle. If you use direct mail to blanket the marketplace with awareness messages, you are wasting…

It’s time to order Holiday Cards!!! Special this Week!

By Allegra Philly

Holiday Cards- It’s time to get ready for the holidays. Holiday cards, invitations, holiday letters and gifts for your customers are all available from Allegra. This week (10/9/17-10/13/17) receive 10% off your Holiday Card order. Shop on our website at

4 Ways to Use Keywords to Build Your Brand

By Allegra Philly

by Jessica Eng on September 28th, 2017 If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords,…

Marketing Tip Monday – Put your envelope to work.

By Allegra Philly

MTM – Direct Mail: Put your envelope to work. According to the DMA’s 2012 Response Rate Report, letter-sized direct mail had a response rate of 3.40% to a house list and 1.28% to a prospect list. Use copy to tease the offer inside to improve the odds of you mailing being opened and acted upon.

Blog Special – Black and White copies!

By Allegra Philly

Black and White Copies- THIS WEEK (10/2/17-10/6/17) ONLY!!! Black and white copies are .03 cents a copy!! Some restrictions apply.  On-line special only!! Mention this post and save, save, save!! restrictions apply.