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Think Like a Content Marketer: 5 Ways to Repurpose Content


By Allegra Philly

by Jessica Eng on June 15th, 2017 According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of digital and print marketing. That sounds like a hefty workload that pays off: The Content…


Blog Special this week!


By Allegra Philly

Silicone Card Companion - This useful little promotional product would make a great “lumpy mail” product. Get yours, this week only (6/19/17 – 6/23/17) 10% off. Mention the blog special when  ordering and save.  


Marketing Tip Monday – Direct Mail: Avoid Duplication.


By Allegra Philly

MTM - Direct Mail:  Avoid duplication. Mailings addressed to Mr. Thomas Jones, Tom Jones and Miss Tom Jones that go to the same target are not only a waste of marketing dollars but also a potential turn-off. It’s another great reason to maintain your house mailing list with an eye toward purging duplicate names.


Lanyards on blog special this week!


By Allegra Philly

Lanyards – This week only (6/12/17-6/16/17) save 10% on all lanyards. Mention the blog special when ordering and save.  


Marketing Tip Monday – Stay Current!


By Allegra Philly

  MTM – Direct Mail: Stay current. To eliminate outdated addresses, invest in the National Change of Address (NCOA) and CASS or SERP certification processes, or ask your marketing services provider to do it for you. You’ll ensure higher deliverability in doing so.