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Step Up Your Swag to Build Brand Awareness


By Allegra Philly

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out…


Marketing Tip Monday – Event Marketing: Before you hand it, brand it.


By Allegra Philly

Event Marketing: Before you hand it, brand it. Put your logo on your event giveaways. With hundreds of thousands of ad specialties (promotional items) from which to choose, there are many options to meet every price point. Among the promotional items you can distribute, logo apparel has the highest brand recall (94%) followed by bags…


SAVE on Banners – Blog Special


By Allegra Philly

Banners- Banners get you noticed! Plan ahead for your next trade show or business expo table! For one week, only (8/14/17 - 8/18/17), Allegra will take 10% off of your next banner order when you mention this post.


Marketing Tip Monday – Event Marketing: Keep the conversation going.


By Allegra Philly

Event Marketing: Keep the conversation going. Give event registrants the option to sign up for your e-newsletter. They’ll appreciate the opportunity for quality content, and you’ll gain an opt-in for ongoing nurture communications.


Business Cards are the Special on the Blog this week!


By Allegra Philly

Business Cards – Mention that you saw this post and receive 500 free business cards with the purchase of 500 of the same business cards. This week only (8/7/17-8/11/17).