ALLEGRA - Marketing • Print • Mail
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Philadelphia, PA 19154

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Marketing Tip Monday – Don’t be confused.


By Allegra Philly

MTM – Direct Mail: Don’t confuse direct mail with general advertising. For success, apply the principles of direct response communications: target the most likely audience for your message and include an offer, a call to action and a response vehicle. If you use direct mail to blanket the marketplace with awareness messages, you are wasting the power of the medium – and wasting money due to mail’s relatively high cost per contact.