ALLEGRA - Marketing • Print • Mail
12285 McNulty Road
Philadelphia, PA 19154

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Marketing Tip Monday – Put your envelope to work.

By Allegra Philly

MTM – Direct Mail: Put your envelope to work. According to the DMA’s 2012 Response Rate Report, letter-sized direct mail had a response rate of 3.40% to a house list and 1.28% to a prospect list. Use copy to tease the offer inside to improve the odds of you mailing being opened and acted upon.