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By Allegra Philly

2017 Marketing Trends Worth a Second Look

by Jessica Eng on February 9th, 2017 in Marketing Planning

A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix.

Top marketing experts are sharing their predictions for what will be hot and what will not be in 2017, and we’ve compiled a few of their best guesses. Following are three marketing trends that might warrant your consideration as you prepare or finetune your annual plan:

  1. Video. Video advertising will grow in accessibility to small and mid-sized marketers, as technologies become more affordable for production, and distribution is unfettered, some marketing pros say.While TV advertising is cost-prohibitive for those on more modest budgets, having an online video strategy is well within reach and an effective way to tell a story, teach a concept or launch a product. Think about ways you can include video on your website or share via your social channels. You’ll be in good company. To note: 100 million hours of video per day are watched on Facebook.
  2. Interactive Content. Content marketing is a matured strategy, and there continues to be a demand for creative content that’s rich in SEO and relevant to your target audiences.Now sprinkle in some ways to get readers and viewers actively participating with your content, such as polls, infographics and assessments that drive interest and engagement.
  3. Print. As marketers look for ways to circumvent digital clutter, they are turning to a tried-and-true channel: print. According to Content Marketing Institute’s 2017 research, 58 percent of content marketers say they are using print or other offline strategies for paid content promotion.